**problem statement** when the number of applications grows in your modern data stack user management becomes notoriously complex 🤯 ex. admin has to configure & keep all the different user groups up to date per application. also take into account the users leaving & joining. this process repeats & becomes a burden **Application access** - fivetran,airbyte - snowflake,databricks - power bi **Data access** * object-level security & row-level security **solution statement** We can solve this issue by managing 1 usergroup in 1 location ONLY - your identity provider centralize management of users & usergroups in an Identity Provider (IDP)